Black Beauty Roster on LinkedIn: Celebrating Hair and Makeup Equity: A NYFW Dinner to Remember (2024)

The slogan changed the way women felt about the use of hair coloring and transformed Clairol from a tiny company selling dyes into a household name. The development of a one-step home color bath was as a revolutionary beauty industry breakthrough as was the Miss Clairol advertising campaign. Before the campaign only 7% of women changed the color of their hair, ten years later half were doing it regularly. It may seem perplexing today, but in 1956 people kept quiet about what they did to enhance their appearance. Altering the color of one’s hair was considered a practice limited to models, actresses and loose women. A woman dying her hair was most likely to keep it a secret. And it was in this cultural context that the marketing challenge came to be how to propose the use of a radical new product while at the same time saying that it was okay to use it.Clairol thought that the price and convenience of the do-it-yourself product would appeal to women coloring in hair salons. FCB's copywriter Shirley Polykoff believed that cultural norms were changing and that many women would consider the fun of changing to a different look. She presented the brand with a campaign that flirted with ambiguity but also offered reassurance and secrecy. An artful blend that summed up the product’s benefit with a powerful emotional trigger the ads featured pictures of mothers by ultrafashionable fashion photographer Richard Avedon. The copy unveiled the product to be so fantastic that people wouldn’t be able to tell if it was being use, or not. The hook and slogan, a 15 words masterpiece, "Does she...or doesn't she? Hair color so natural only her hairdresser knows for sure!"mariano pOn-demand expertise that helps complement your in-house photography studio.https://lnkd.in/e74vU_Fi#beauty #skincare #whatinspiresme #cosmetics #organic

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The slogan changed the way women felt about the use of hair coloring and transformed Clairol from a tiny company selling dyes into a household name. The development of a one-step home color bath was as a revolutionary beauty industry breakthrough as was the Miss Clairol advertising campaign. Before the campaign only 7% of women changed the color of their hair, ten years later half were doing it regularly. It may seem perplexing today, but in 1956 people kept quiet about what they did to enhance their appearance. Altering the color of one’s hair was considered a practice limited to models, actresses and loose women. A woman dying her hair was most likely to keep it a secret. And it was in this cultural context that the marketing challenge came to be how to propose the use of a radical new product while at the same time saying that it was okay to use it.Clairol thought that the price and convenience of the do-it-yourself product would appeal to women coloring in hair salons. FCB's copywriter Shirley Polykoff believed that cultural norms were changing and that many women would consider the fun of changing to a different look. She presented the brand with a campaign that flirted with ambiguity but also offered reassurance and secrecy. An artful blend that summed up the product’s benefit with a powerful emotional trigger the ads featured pictures of mothers by ultrafashionable fashion photographer Richard Avedon. The copy unveiled the product to be so fantastic that people wouldn’t be able to tell if it was being use, or not. The hook and slogan, a 15 words masterpiece, "Does she...or doesn't she? Hair color so natural only her hairdresser knows for sure!"mariano pOn-demand expertise that helps complement your in-house photography studio.https://lnkd.in/en8rKEdk#beautybusiness #beautyindustry #wellbeing #wellness #healthcare

Beyonce is launching a new hair-care line! Thought it'd be helpful to analyze in real-time the 3 things a celeb-led brand needs to get right in order to be successful, with the Queen 🐝 as a case study:My friend Rex Woodbury outlined the below points a few months back when adidas's celeb-led brands were losing a ton of money (-$200M on Beyonce's Ivy Park athleisure brand, -$1.3Bn on Yeezy).Beyonce has a ton of starpower & cultural relevance, and I'll be excited to see how she brings these 3 things into her new brand.1. Authentic to the celebrity / creatorBeyonce's first job was sweeping hair in her mom's salon, and some of the first Destiny's Child performances started by performing for clients while they were getting their hair done. In her launch IG post about her new line, she refers to this as "carrying on her mom's legacy" which resonates strongly with her story.2. Have a genuine net-new insightTwo of the most successful celebrity brands are Fenty (by Rihanna) and SKIMS (by Kim K), and they each had unique insight that helped them stand out on shelves and with their customers. Fenty's was that make-up should come in more shades for people of color, and SKIMS was that shapewear is outerwear.It's too soon to tell what this insight will be for Bey's new hair-care line given she's given us so little info (1 teaser IG post), but I'm excited to see her bring innovation to the space. There are already a number of Black-owned haircare startups (Rebundle makes plant-based hair extensions, Naza Beauty is creating the drybar for women of color, etc.) tackling the $2.5Bn+ industry.3. Move beyond the celeb figureheadThe best brands elevate themselves beyond one person. I wouldn't be surprised to see Beyonce tying her company to an aligned cause & highlighting her customers as a part of the brand.--Can't wait to see more about this new brand, and I'll be sure to circle back with thoughts once it does go live 🚀If you don't already follow Rex Woodbury, would 10/10 recommend. He's one of the most thoughtful investors in consumer, and I read his newsletter every week!#innovation #startups #people #brand #money #beauty #haircare #hair #celebrity https://lnkd.in/eZxGFgti

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Hey LinkedIn! This is weird... a lot of my life is on social media, yet this is my first post on LinkedIn.I'm excited to announce the launch of Wavy, a men's haircare brand that I've co-founded with my brother, Ariel Booker.The goal has always been to start something of my own. I've worked with brands for the last 8 years of my life, either as a model or influencer, and learned a lot within that time.I've had amazing opportunities to put my name to various different ventures, but always hesitated as it never felt authentic to me. And because of that, I knew my audience would see straight through it.Hair has always been a significant part of my identity—it's something that I'm recognized for and something that I've always cared about. I've received countless messages from guys over the years asking about my hair routine and seeking advice. That's when the seed was planted. Instead of endorsing products I didn't fully believe in, I could develop something of my own.As I delved deeper into my personal experiences with haircare products, it became clear I was always compromising on something. The curly hair market was saturated with products focused towards women—always branded and scented in an overly feminine way. On the rare occasion there was a product focused towards men, it was overly masculine and, truthfully, lacked taste.After feeling underserved and overlooked, recognizing that I had the power, understanding, and potential to create something that I truly believe doesn't exist in the men's haircare space, Wavy was born.1.5 years of development later, we crafted the Wavy Everyday Curl Créme. From the ground up, countless hours of testing, sampling, and refining led us to the perfect formula. Our product embraces natural textures, providing a delicate balance of movement and hold for wavy and curly hair.Our brand ethos is simple: create top quality products while making our community feel seen and heard.It's been 6 weeks since we launched Wavy, and the response has been truly incredible! Our community is growing by the day, we're shipping product around the world, and most importantly, we're serving our community who have never fully had representation within the haircare world.This is just the start, and I'm incredibly excited for where it's heading.Stay Wavy. @feelwavy / www.feelwavy.com

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For many women, wigs have become more than just a fashion accessory. The adoption of wigs by Black women not only reflects their creative and individualistic spirit but also highlights the myriad advantages these hairpieces offer, enhancing both their physical and emotional well-being.If we go back to the slavery era, Black women were often forced to cover their natural hair due to Eurocentric beauty standards imposed by slaveholders. This led to the adoption of headwraps and other coverings. In more contemporary times, we’ve seen the practice of wearing wigs and weaves evolve into more personal choices, fashion and self-expression.Embracing wigs not only offers Black women versatile and creative styling options, but also serves as a protective style promoting hair health and providing a solution for those navigating hair loss. It embodies a holistic approach to beauty and well-being.https://lnkd.in/guC7g5nf

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💫🚀 Zara is making waves in the hair industry! This fashion giant has collaborated with renowned hair stylist Guido Palau to launch its first-ever range of hair products - described as a "game-changer" by W Magazine.This move aligns perfectly with the forecasted growth of the global hair care market, which is expected to reach a staggering $102.2 billion by 2024. 📈💇♀️ Why does it matter? 🤔 For one, it confirms a trend we've been seeing: fashion brands stepping into the beauty space. It also underlines the increasing consumer demand for high-quality, professionally endorsed hair products. For product manufacturers, Zara's move serves as a reminder of the opportunities that exist within the hair care market. It's time to step up, innovate and meet the evolving needs of consumers with products that not only look good but also promote hair health and are environmentally conscious. 🌍💚Stay tuned as we watch this space - the future of hair care looks promising indeed! 🌟#haircare #marketgrowth #ZaraHair #innovation #beautyindustry2024

Can boys use hair straighteners? Exploring the Styling Tools TrendIn today’s world, where fashion and self-expression know no boundaries, it’s essential to question traditional gender norms and embrace individuality. The beauty industry has witnessed a remarkable shift in recent years, with more and more people breaking free from stereotypes. One such trend that has gained significant attention is the use of hair straighteners. But here’s the burning question: Can boys use hair straighteners? Let’s dive in and explore this intriguing topic! #HairStyling #GenderNormsFirst and foremost, it’s important to acknowledge that hair straighteners were initially marketed towards women. The notion that only women can use these styling tools is deeply rooted in gender stereotypes. However, times have changed, and so have societal norms. Men have become more open to experimenting with their appearance, and hair straighteners have found their way into the hands of many style-conscious gentlemen. So, to answer the question, yes, boys can absolutely use hair straighteners! #BreakingBarriers #IndividualityUsing a hair straightener is not limited to any specific gender. It’s a tool that can be used by anyone who desires to achieve a particular look, regardless of societal expectations. Think of it this way: just like how both men and women can wear watches or use smartphones, hair straighteners serve a purpose beyond gender roles. They provide a means to express oneself, enhance confidence, and elevate personal style. So, why should boys be deprived of the opportunity to experiment with their hair? #BeyondGender #SelfExpressionMoreover, hair straighteners offer a myriad of benefits that appeal to both men and women. They can transform unruly, frizzy hair into smooth and sleek locks, instantly enhancing one’s overall appearance. Boys who use hair straighteners can achieve a variety of hairstyles, from sophisticated to casual, depending on the occasion. It’s all about versatility and embracing one’s unique sense of fashion. So, gentlemen, don’t shy away from exploring the world of hair straighteners – it’s a game-changer! #VersatileStyles #FashionForwardIn conclusion, the answer is crystal clear – boys can definitely use hair straighteners! Gender should never restrict anyone from expressing themselves and embracing their desired style. Whether you’re a man or a woman, hair straighteners are a tool that enables you to transform your locks and exude confidence. So, go ahead and break free from the shackles of societal norms. Embrace your individuality, experiment with different hairstyles, and rock that sleek, fabulous look! #BreakFree #ConfidenceBoost✍️ with Jack Gou📧: mrjackgou@gmail.com🌐: jinriea.com

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Can boys use hair straighteners? Exploring the Styling Tools TrendIn today’s world, where fashion and self-expression know no boundaries, it’s essential to question traditional gender norms and embrace individuality. The beauty industry has witnessed a remarkable shift in recent years, with more and more people breaking free from stereotypes. One such trend that has gained significant attention is the use of hair straighteners. But here’s the burning question: Can boys use hair straighteners? Let’s dive in and explore this intriguing topic! #HairStyling #GenderNormsFirst and foremost, it’s important to acknowledge that hair straighteners were initially marketed towards women. The notion that only women can use these styling tools is deeply rooted in gender stereotypes. However, times have changed, and so have societal norms. Men have become more open to experimenting with their appearance, and hair straighteners have found their way into the hands of many style-conscious gentlemen. So, to answer the question, yes, boys can absolutely use hair straighteners! #BreakingBarriers #IndividualityUsing a hair straightener is not limited to any specific gender. It’s a tool that can be used by anyone who desires to achieve a particular look, regardless of societal expectations. Think of it this way: just like how both men and women can wear watches or use smartphones, hair straighteners serve a purpose beyond gender roles. They provide a means to express oneself, enhance confidence, and elevate personal style. So, why should boys be deprived of the opportunity to experiment with their hair? #BeyondGender #SelfExpressionMoreover, hair straighteners offer a myriad of benefits that appeal to both men and women. They can transform unruly, frizzy hair into smooth and sleek locks, instantly enhancing one’s overall appearance. Boys who use hair straighteners can achieve a variety of hairstyles, from sophisticated to casual, depending on the occasion. It’s all about versatility and embracing one’s unique sense of fashion. So, gentlemen, don’t shy away from exploring the world of hair straighteners – it’s a game-changer! #VersatileStyles #FashionForwardIn conclusion, the answer is crystal clear – boys can definitely use hair straighteners! Gender should never restrict anyone from expressing themselves and embracing their desired style. Whether you’re a man or a woman, hair straighteners are a tool that enables you to transform your locks and exude confidence. So, go ahead and break free from the shackles of societal norms. Embrace your individuality, experiment with different hairstyles, and rock that sleek, fabulous look! #BreakFree #ConfidenceBoost✍️ with Jack Gou📧: mrjackgou@gmail.com🌐: jinriea.com

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Beyoncé to launch hair care brand later this monthBeyoncé is set to disrupt the beauty industry with her upcoming hair care line, Cécred, launching on Feb. 20. Drawing on her roots at her mom's salon and a deep connection to hair culture, Beyoncé shares a glimpse into her journey with a nostalgic Instagram post. In a strategic move, Cécred expands beyond hair care, offering a range from candles to vitamins. While celebrity brands flood the beauty space, Beyoncé's history in the industry, exemplified by her successful Cé Noir perfume line, positions Cécred as a potential game-changer. However, past celebrity brand failures highlight the volatile nature of this market. The insight here is that even with a celebrity status, navigating the beauty business demands more than a recognizable face – it requires a sustainable and authentic connection with consumers. E-commerce leaders should take note of both the promise and perils as Beyoncé ventures into this competitive landscape. #BeautyBusiness #CécredLaunch #EcommerceInsightshttps://lnkd.in/esv3aYwN

MAKEUP BY MARIO: BeautyMatter FUTURE50 2024 Brand Highlight "I am so proud and grateful for what our Makeup by Mario Team has accomplished. We are in more than 1,600 SEPHORA doors worldwide, and after only three years, we are ranked as a top 10 brand at Sephora North America.""I wake up every day feeling gratitude for the success of Makeup by Mario, for my talented team, and for our strong community across the globe that make this not just a dream, but a reality."Read the insights shared by Mario Dedivanovic, Founder + CEO of MAKEUP BY MARIO, at the link below. #beautybusiness #beautyindustry #beautybrand #FUTURE50 #cosmetics

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